Hello everyone, this is Scotty with another story of spectacular service.
Last week I applied for an Apple credit card for one reason and one reason only, my friend had one. Now I know that's probably not sound financial advice and you're probably saying “Scotty you're going to use the card forget that you used it and pay the minimum and they're going to jam you for 18% interest.”
Again, don't worry I've only used the card once and it was for $12.95, and I've already paid off the balance. This video is to talk a little bit about the process that I went through that eliminated a lot of the friction and made it easier to apply and receive the card.
I went on my iPhone and it only took about 30 to 45 seconds to apply. Then immediately it came back with a notification letting me know that I was approved. I thought this is awesome gave me a credit limit and then it asked me if I would like the physical copy of the card sent to me of course, I checked yes. Then it kept me updated by email every day as to where my card was, and the coolest email was when it let me know the card was actually in my mailbox.
Very cool !!!
Then I thought I would have to go through peeling off the sticker or calling the 800-number type into my social security number. and take four or five minutes to activate the card. Nope, they eliminated that process as well. All I needed to do was hold my phone over-top of the bar-code that was on the card and immediately activated everything. Extremely easy.
So if you ask your customers what it is that you could do better or what things are causing them a little bit of friction when you're doing business together and you put some policies and procedures in to eliminate them you'll be able to differentiate your brand from the competition and in the meantime and in the long run, you'll be able to debilitate the competition. Tune in next week as I find and share more examples of Spectacular Service.